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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cross-Cultural Personal Selling: Agents' Competences in International Personal Selling of Services

Cross-Cultural Personal Selling: Agents' Competences in International Personal Selling of Services

Hardcover

Business GeneralMarketing

ISBN10: 3319555766
ISBN13: 9783319555768
Publisher: Palgrave MacMillan
Published: Jul 21 2017
Pages: 160
Weight: 0.81
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English
1. The Notion of Competence.- 2. Personal Selling in the Service Sector as a Marketing Promotional Tool.- 3. Competences in International Personal Selling.- 4. Personal Sellers' Competences - Research Remarks.- 5. The Role of Agents' Characteristics and Competences in Personal Selling in the Higher Education Sector - Research Remarks.- 6. Conclusions.

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