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612-822-4611
Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

Paperback

ManagementMarketing

ISBN10: 3835002384
ISBN13: 9783835002388
Publisher: Deutscher Universitatsverlag
Published: Feb 24 2006
Pages: 139
Weight: 0.46
Height: 0.35 Width: 5.83 Depth: 8.27
Language: English
Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

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