Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Critical Marketing

Critical Marketing

Maclaran, Pauline
Saren, Michael
Goulding, Christina

Paperback

MarketingGeneral Sociology

ISBN10: 0750680660
ISBN13: 9780750680660
Publisher: Routledge
Published: Jul 1 2007
Pages: 256
Weight: 0.95
Height: 0.60 Width: 6.31 Depth: 9.11
Language: English
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities.

In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides:

- The latest knowledge based on a series of major seminars in the field

- The insights of a leading team of international contributors with an interdisciplinary perspective

. A clear map of the domain of critical marketing

- A rigorous analysis of the implications for future thinking and research.

For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.

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