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Creativity in PR and Communications: Concepts and Practices for Innovation
Hardcover
AccountingBusiness GeneralMarketing
ISBN13: 9781398620865
Publisher: Kogan Page
Published: Nov 25 2025
Pages: 400
Weight: 1.84
Height: 0.88 Width: 6.69 Depth: 9.61
Language: English
How can creativity drive effective public relations and communications in today's dynamic business environment?
Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries. Key features include:- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development
- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts
- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices
- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impact Whether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.
1 different editions
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Creativity in PR and Communications: Concepts and Practices for Innovation
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Mayell, Stuart
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