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Creativity and Marketing: The Fuel for Success
Hardcover
ISBN13: 9781800713314
Publisher: Emerald Pub Ltd
Published: Aug 2 2021
Pages: 224
Weight: 0.90
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
Exploring themes in strategic marketing, creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.
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