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612-822-4611
The Creation of the Extraordinary: Perspectives on Luxury

The Creation of the Extraordinary: Perspectives on Luxury

Paperback

Series: Applied Marketing Science / Angewandte Marketingforschung

Marketing

ISBN10: 3658295376
ISBN13: 9783658295370
Publisher: Springer Gabler
Published: Feb 21 2020
Pages: 246
Weight: 0.71
Height: 0.56 Width: 5.83 Depth: 8.27
Language: English
Luxury is as old as humankind and has sparked multiple debates throughout of history. In today's consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.

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