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Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires

Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires

Paperback

Business GeneralMarketing

Currently unavailable to order

ISBN10: 0143456415
ISBN13: 9780143456414
Publisher: India Portfolio
Published: May 1 2022
Pages: 184
Weight: 0.25
Height: 0.55 Width: 5.04 Depth: 7.72
Language: English
In Creating Signature Stories, branding guru David Aaker applies the power of intriguing, authentic, involving stories to communicate strategic messaging internally and externally, a critical and difficult task. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion and inspiring. Moreover, success in digital platforms, which is becoming increasingly essential, means content and content means stories. This book, full of case studies, discusses how to find, evaluate, refine and leverage great stories and use them to build brands, enhance customer relationships and inspire employees.

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