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Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value

Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value

Paperback

Management

ISBN10: 0749471174
ISBN13: 9780749471170
Publisher: Kogan Page
Published: Dec 31 2013
Pages: 320
Weight: 0.99
Height: 0.67 Width: 6.14 Depth: 9.21
Language: English


Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today's economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization. Creating Lasting Value illustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to:

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