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Corporate Social Responsibility of Global Corporations. An Analysis of Success Factors Exemplified by BMW AG

Corporate Social Responsibility of Global Corporations. An Analysis of Success Factors Exemplified by BMW AG

Paperback

Business GeneralManagement

ISBN10: 3346730964
ISBN13: 9783346730961
Publisher: Grin Verlag
Published: Oct 28 2022
Pages: 76
Weight: 0.24
Height: 0.18 Width: 5.83 Depth: 8.27
Language: English
Bachelor Thesis from the year 2022 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,0, University of Applied Sciences Mittweida (Medien), language: English, abstract: The thesis covers the scientific analysis of Corporate Social Responsibility and its sub-areas in theory and implementation as well as possible success factors using the example of BMW AG. The aim of this work is to determine the success factors for a successful implementation of Corporate Social Responsibility. Furthermore, possible interacting competitive advantages resulting from these factors and influencing the core business are presented. Corporate Social Responsibility is a management concept that transparently regulates the largely voluntary contribution of internationally active companies to sustainable development and responsible action.

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