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Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

Paperback

Series: Routledge Communication

Business GeneralMarketingGeneral Reference

ISBN10: 0805856439
ISBN13: 9780805856439
Publisher: Lawrence Erlbaum Assoc Inc
Published: Oct 18 2005
Pages: 496
Weight: 1.46
Height: 1.02 Width: 8.96 Depth: 6.12
Language: English
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

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