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Corporate Diversity Communication Strategy: An Insight Into American Mncs' Online Communities and Social Media Engagement
Paperback
Business GeneralManagementMarketing
ISBN13: 9783030299460
Publisher: Palgrave Macmillan
Published: Nov 14 2020
Pages: 214
Weight: 0.61
Height: 0.48 Width: 5.83 Depth: 8.27
Language: English
Part I Online Corporate Diversity in the Financial Industry
1. Introduction
2. Online Diversity Communication at JPMorgan Chase
3. Online Diversity Communication at Wells Fargo
4. Online Diversity Communication at Bank of America
5. Online Diversity Communication at Citigroup
6. Conclusions from the Financial Industry
Part II Online Corporate Diversity in the Tech Industry
7. Online Diversity Communication at Microsoft
8. Online Diversity Communication at Google
9. Conclusions from the Tech Industry
Part III Online Corporate Diversity in the Consumer Goods Industry
10. Online Corporate Diversity at Johnson & Johnson
11. Online Corporate Diversity at Altria Group
12. Conclusions from the Consumer Goods Industry
Part IV Industry Comparison
13. New Directions for Theory and Practice
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