Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Corporate Communications: A Comparison of Japanese and American Practices

Corporate Communications: A Comparison of Japanese and American Practices

Ruch, William V.

Hardcover

Business GeneralManagement

ISBN10: 0899300286
ISBN13: 9780899300283
Publisher: Praeger
Published: Dec 21 1984
Pages: 316
Weight: 1.36
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
William V. Ruch examines and compares corporate communications systems in the United States and Japan to discover what each can learn from the other. The author demonstrates that business organization in each country is highly reflective of the overall culture. In American corporations, communication is intended to transmit information rapidly; it is direct, efficient, and invites confrontation. Japanese corporate communciation also transmits information, but adds an element of emotional massage. In both countries business communcation is characterized by direction: American companies have strong downward systems; Japanese companies have strong upward systems. Most channels of communication used in American firms are also used in Japan, but some Japanese techniques could not and should not be used in the United States. Ruch argues that American and Japanese corporations cannot learn a great deal from one another. In fact, the only thing that Americans should learn is the value of a strong system of upward communication. The Japanese should learn that they need a faster system of decision making than the ringi system currently in use.

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