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Corporate Communication: Theory and Practice
Paperback
Series: Suny Series, Human Communication Processes
Business GeneralManagementTechnology & Engineering
ISBN13: 9780791420560
Publisher: State University of New York Press
Published: Aug 16 1994
Pages: 430
Weight: 1.39
Height: 0.96 Width: 6.00 Depth: 9.00
Language: English
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
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