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Corporate Communication: Critical Business Asset for Strategic Global Change

Corporate Communication: Critical Business Asset for Strategic Global Change

Paperback

Business GeneralEconomicsManagement

ISBN10: 1433119250
ISBN13: 9781433119255
Publisher: Peter Lang
Published: Dec 17 2014
Pages: 229
Weight: 1.10
Height: 0.60 Width: 7.00 Depth: 9.90
Language: English
This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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