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The Corporate Art Index: Twenty-One Ways to Work with Art

The Corporate Art Index: Twenty-One Ways to Work with Art

Paperback

Business GeneralManagementBusiness of Art

Currently unavailable to order

ISBN10: 3837656500
ISBN13: 9783837656503
Publisher: Transcript Publishing
Published: Jan 26 2021
Pages: 224
Weight: 1.75
Height: 0.70 Width: 7.20 Depth: 10.20
Language: English
Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

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