Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cooperation Between Companies and Non-Profit Organizations: Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent Csr

Cooperation Between Companies and Non-Profit Organizations: Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent Csr

Faber-Wiener, Gabriele
Gjecaj, Bettina

Paperback

ManagementMarketing

ISBN10: 365844049X
ISBN13: 9783658440497
Publisher: Springer
Published: Apr 30 2024
Pages: 177
Weight: 0.72
Height: 0.42 Width: 6.69 Depth: 9.61
Language: English
This book describes how cooperation between companies and non-profit organizations can be successfully structured. Companies want and need to take on more social responsibility, and joint projects with non-profit organizations are therefore more in demand than ever. This is not about maximizing profits through greenwashing or token commitments, but about serious corporate social responsibility projects and purpose strategies that strengthen the reputation on both sides. This requires a structured, transparent approach from the outset.The authors explain the theoretical basis and provide practical guidance on how the initiation of cooperation projects can lead to a credible and sustainable collaboration with added value for all stakeholders. An elementary part of the book is the Code for Transparent Cooperation, a proven framework that can be applied directly in practice.A book for CSR, communication, marketing and compliance managers in companiesand non-profit organizations who strive for clear rules and an open dialogue at eye level.

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