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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe
Paperback
Series: Applied Marketing Science / Angewandte Marketingforschung
ISBN13: 9783834925961
Publisher: Springer Nature
Published: Dec 9 2010
Pages: 312
Weight: 0.88
Height: 0.70 Width: 5.83 Depth: 8.27
Language: English
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