Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Content, Creators & Human Beings: Going beyond the "impression" to create meaning in a world of hyperinformation

Content, Creators & Human Beings: Going beyond the "impression" to create meaning in a world of hyperinformation

Banks, David

Paperback

Marketing

ISBN13: 9798662753846
Publisher: Independently Published
Published: Jun 29 2020
Pages: 192
Weight: 0.55
Height: 0.44 Width: 5.50 Depth: 8.50
Language: English
Branded content is ubiquitous today. It is effectively the soundtrack to the modern life. It can be disorienting or foundational, anxiety-inducing or relieving, exhausting or energizing.Marketing technology has made it easier to expand our digital reach but harder to connect with people on a human level. Placed within the larger context of an increasingly internet-based society, we see a generation that has never been more informationally wealthy, yet never hungrier for meaning.As a book on content theory, Content, Creators & Human Beings takes a look at the role content marketers, designers, and creators of all sorts can play to not only develop new strategies to drive successful brands but also to define what it means to be a successful human in an era of hyperinformation.

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