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Contemporary Marketing

Contemporary Marketing

Paperback

Marketing

ISBN10: 6208441889
ISBN13: 9786208441883
Publisher: LAP Lambert Academic Publishing
Published: Apr 14 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: English
This book serves as both a compass and a canvas for marketers navigating the dynamic terrain of today's consumer-driven marketplace. It reflects the convergence of technology, culture, and strategy, highlighting how brands must adapt and evolve to survive in an era characterized by rapid change and heightened consumer expectations.As you delve into these pages, you will discover the driving forces behind contemporary marketing practices data analytics, social media influence, emotional branding, and sustainability.

Also from

El-Rahbani, George

Also in

Marketing