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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumers' Responsiveness to Brand Partnerships

Consumers' Responsiveness to Brand Partnerships

Paperback

Marketing

ISBN10: 3639460588
ISBN13: 9783639460582
Publisher: Blues Kids Of Amer
Published: Nov 28 2012
Pages: 80
Weight: 0.28
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
During the last decades destination branding has achieved more and more attention from DMOs, which attempt to exploit the benefits deriving from the combination between a strong brand, a good marketing and network management. That is why sponsorships grew in importance and complexity too, leading them to become real partnerships. Past research has demonstrated how sport-related advertisement is subject to more consumers' attention than any other forms; thus, over time, companies used more and more this medium. This meaningful increase in marketing partnerships motivated me to write my bachelor thesis on the case of the alpine destination Trentino and its partnership with FC Bayern München.

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