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Consumer Value: A Framework for Analysis and Research

Consumer Value: A Framework for Analysis and Research

Hardcover

Series: Routledge Interpretive Market Research Series

AccountingInvesting & FinanceMarketing

ISBN10: 0415191920
ISBN13: 9780415191920
Publisher: Routledge
Published: Dec 3 1998
Pages: 224
Weight: 1.07
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

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