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Consumer Psychology: Theories & Applications

Consumer Psychology: Theories & Applications

Paperback

Investing & FinanceMarketingGeneral Psychology

ISBN10: 1473906989
ISBN13: 9781473906983
Publisher: Sage Publications Ltd
Published: May 23 2023
Pages: 376
Weight: 1.41
Height: 0.77 Width: 7.50 Depth: 9.25
Language: English
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

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