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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Netessine, Serguei
Tang, Christopher S.

Paperback

Series: International Operations Research & Management Science, Book 131

MarketingGeneral Computers

ISBN10: 1489983694
ISBN13: 9781489983695
Publisher: Springer
Published: Nov 26 2014
Pages: 488
Weight: 1.57
Height: 1.03 Width: 6.14 Depth: 9.21
Language: English
Part I-Rational consumer behavior: endogenous decision making mechanisms.- Cheap talk in operations: role of intentional vagueness.- Product design in a market with satisficing customers.- The effect of assortment rotation on consumer choice, and its impact on competition.- Models of herding behavior in operations management.- Part II-Organizational strategies for managing rational/strategic consumer behavior.- Internet-based distribution channel for product diversion with potential manufacturer's intervention.- Managing client portfolio in a two-tier supply chain.- Strategic customer behavior and the benefit of decentralization.- Part III-Products strategies for managing rational/strategic consumer behavior.- Is assortment selection a popularity contest?.- Product design, pricing, and capacity investment in a congested production system.- Selling to strategic customers: opaque selling strategies.- Competing through mass customization.- Part IV-Operational strategies for managing rational/strategic consumer behavior.- Counteracting strategic consumer behavior in dynamic pricing systems.- Mitigating the adverse impact of strategic waiting in dynamic pricing settings.-The impact of strategic consumer behavior on the value of operational flexibility.- Capacity rationing with strategic customers.- Part V-Pricing strategies for managing rational/strategic consumer behavior.- Shaping consumer demand through the use of contingent pricing.- Strategic consumer response to dynamic pricing of perishable products.- Strategic behavior in supply chains: information acquisition.- Index.

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