Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer-Centric Category Management

Consumer-Centric Category Management

Acnielsen

Hardcover

Business GeneralManagement

ISBN10: 0471703591
ISBN13: 9780471703594
Publisher: Wiley
Published: Nov 1 2005
Pages: 368
Weight: 1.45
Height: 1.00 Width: 6.20 Depth: 9.10
Language: English
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center.

New ideas are emerging - from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won't change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.

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