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Consumer Behaviour and the Arts: A Marketing Perspective
Hardcover
Series: Discovering the Creative Industries
ISBN13: 9780367207281
Publisher: Routledge
Published: Sep 30 2021
Pages: 140
Weight: 0.89
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.
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