Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer Behavior and Private Brand Marketing in the Pune Electronics

Consumer Behavior and Private Brand Marketing in the Pune Electronics

Mandlik, Dhananjay
Londhe, Sandeep

Paperback

Management

ISBN10: 620940944X
ISBN13: 9786209409448
Publisher: LAP Lambert Academic Publishing
Published: Jan 5 2026
Pages: 220
Weight: 0.66
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
India's electronics retail sector has transformed significantly over the past decade due to urbanization, rising incomes, and changing consumer lifestyles. Private label brands have emerged as strong competitors to national and international brands, influencing purchasing decisions and brand perceptions.This study examines consumer behavior in Pune, a rapidly growing urban market with a diverse population and expanding retail infrastructure. It analyzes how factors such as pricing, promotions, product quality, availability, and marketing strategies shape consumer acceptance of private label electronic brands.The findings highlight the growing preference for private labels as value-for-money alternatives and the role of effective marketing in reshaping brand loyalty within India's electronics retail market.

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