Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consultancy Report. E-Business Strategy in order to advice the manager and owner of Cranvilles Department Store

Consultancy Report. E-Business Strategy in order to advice the manager and owner of Cranvilles Department Store

Neumann, Karl Luis

Paperback

Management

ISBN10: 3668726124
ISBN13: 9783668726123
Publisher: Grin Verlag
Published: Jul 11 2018
Pages: 20
Weight: 0.08
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 1,0, Anglia Ruskin University, language: English, abstract: Cranvilles Department Store, currently selling high-quality products in Manhattan, USA, enjoys an excellent reputation among its customers, mainly because of its highly trained sales staff. However, Mark Cranville, CEO of that enterprise, is worried that the company gets behind current technology as it has no website or e-business strategy. After examining the company as well as its competitors it was found that the company should set up an all-embracing web presence as main pillar of an e-business strategy to keep up with modern technology and allow sustainable growth. This website will be accompanied by social media marketing as well as a change in the organisational structure of the business to optimise business processes. In order to achieve the aims and objectives of this venture specific actions and strategies were identified, which are explained in this consultancy report. Furthermore, potential risks were assessed in order to provide a most broad overview.

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