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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Connect and Sell

Connect and Sell

Paperback

Marketing

ISBN10: 620998648X
ISBN13: 9786209986482
Publisher: Our Knowledge Publishing
Published: Apr 29 2026
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
This book proposes a new way of understanding marketing, especially designed for entrepreneurs who are looking for more than just selling: they seek to connect, differentiate themselves and build meaningful businesses. Throughout its chapters, it develops a central idea that runs through the whole book: purchasing decisions are not born in logic, they are born in emotion. Therefore, marketing can no longer be limited to informing or persuading from rational arguments; it must evolve towards a more human communication, conscious and deeply connected to what the customer feels.

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