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The Competition Within: How Members Will Reinvent Associations
Hardcover
Publisher Price: $25.95
ISBN13: 9780595514779
Publisher: Authorhouse
Published: Feb 18 2009
Pages: 144
Weight: 0.81
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
The twin forces of globalization and technology revolutionized how successful companies compete. Now they present a threat to associations, as well as an opportunity that they must embrace.
But associations cannot reinvent themselves based solely on new technology that simply enhances current offerings. Only a major, top-to-bottom transformation will catapult associations into a new, uncharted competitive space.
Associations will make the change or contend with irrelevance in the face of globalization, online communities, digital and social media, user-generated content and on-demand access to research and information.
They must discover what members want and then deliver it however and whenever they want it. That is not too much to ask in a borderless world powered by technology. It is not only possible, but easy. The competition has figured it out. Have you?
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