Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Companies and Environmental Impact: Identification and Visualization of Key Ecological Indicators

Companies and Environmental Impact: Identification and Visualization of Key Ecological Indicators

Knura, Martin

Paperback

Management

ISBN10: 384287989X
ISBN13: 9783842879898
Publisher: Diplomica Verlag
Published: Feb 11 2013
Pages: 134
Weight: 0.54
Height: 0.29 Width: 7.00 Depth: 10.00
Language: English
Since scientists have recognised the greenhouse effect that is associated with the global warming, environmental friendly behaviour has become more important, and it is increasingly expected from companies to become more ecofriendly. This study deals with the so-called 'Greenwashing', a marketing strategy that is discussed by the author. The author examines the company's motivations to become 'greener', and the relevance of IT-based environmental performance measurement to corporations. The main purpose of this study is to identify and visualize Key Ecological Indicators. Thus, the contribution of this work is the development of the theoretical foundations of KEIs, and the implementation of a KEI framework for business-processes on the basis of a case study.

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