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Communication Design and Branding: A Multidisciplinary Approach
Hardcover
Series: Springer Design and Innovation, Book 32
MarketingGeneral ArchitectureGeneral Computers
ISBN13: 9783031353840
Publisher: Springer Nature
Published: Aug 31 2023
Pages: 362
Weight: 1.75
Height: 0.79 Width: 6.22 Depth: 9.37
Language: English
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
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