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City Branding: Theory and Cases

City Branding: Theory and Cases

Paperback

AccountingManagementMarketing

ISBN10: 1349317586
ISBN13: 9781349317585
Publisher: Springer Nature
Published: Dec 3 2010
Pages: 239
Weight: 0.85
Height: 0.57 Width: 6.14 Depth: 9.21
Language: English
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

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