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Chinese Innovation and Branding Leaps
Hardcover
ISBN13: 9789811249624
Publisher: World Scientific Publishing Company
Published: Apr 4 2022
Pages: 208
Weight: 0.99
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
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