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612-822-4611
CHASING THE ELEPHANT - Mastering Enterprise IT Sales Across Africa

CHASING THE ELEPHANT - Mastering Enterprise IT Sales Across Africa

Paperback

Management

ISBN10: 1105872432
ISBN13: 9781105872433
Publisher: Lulu Press
Published: Jan 21 2026
Pages: 168
Weight: 0.44
Height: 0.36 Width: 5.50 Depth: 8.50
Language: English
Chasing the Elephant: Mastering Enterprise IT Sales Across Africa is a practical, story-driven guide to winning large, complex enterprise deals in Africa's diverse and fast evolving markets. Drawing on real world experiences across Africa, the book unpacks the realities of selling high-value IT solutions to governments, telcos, banks, and large enterprises. It explores trust building, stakeholder management, procurement hurdles, negotiations, and long sales cycles offering clear strategies, local insights, and actionable lessons for sales leaders, account managers, and technology entrepreneurs determined to close elephant deals and build sustainable success across the continent.

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Management