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Change 2.0: Beyond Organisational Transformation

Change 2.0: Beyond Organisational Transformation

Hardcover

Business GeneralManagement

ISBN10: 3540774947
ISBN13: 9783540774945
Publisher: Springer
Published: Jan 29 2008
Pages: 188
Weight: 0.95
Height: 0.70 Width: 6.30 Depth: 9.30
Language: English

Change before you have to - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.

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Management