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Ceo-Speak: The Language of Corporate Leadership
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ISBN13: 9780773533202
Publisher: McGill-Queen's University Press
Published: Sep 4 2007
Pages: 256
Weight: 0.75
Height: 0.70 Width: 5.60 Depth: 8.70
Language: English
In a post-Enron world, corporate accountability and ethical behaviour have become increasingly important. Joel Amernic and Russell Craig consider the implications of the corporate language of leadership.
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in the war of business who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.Also in
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