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Case Studies on Social Marketing: A Global Perspective

Case Studies on Social Marketing: A Global Perspective

Hardcover

Series: Management for Professionals

Business GeneralMarketing

ISBN10: 303004842X
ISBN13: 9783030048426
Publisher: Springer Nature
Published: Mar 7 2019
Pages: 252
Weight: 1.22
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.

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