• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Capturing Customer Equity: Moving from Products to Customers

Capturing Customer Equity: Moving from Products to Customers

Paperback

Business GeneralInvesting & FinanceMarketing

ISBN10: 0789033402
ISBN13: 9780789033406
Publisher: Routledge
Published: Aug 4 2006
Pages: 108
Weight: 0.40
Height: 0.28 Width: 6.06 Depth: 8.44
Language: English
Customer equity is becoming more widely recognized as an important new concept in marketing. This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area of marketing research and practice. Capturing Customer Equity: Moving from Products to Markets is designed to enable academics to chart out future research directions and to help marketers to apply recently developed frameworks to the creation and management of customer equity in domestic and international markets. Handy charts, tables, and figures make complex information easy to access and understand.

Also in

Marketing