Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Campaigns That Shook the World: The Evolution of Public Relations

Campaigns That Shook the World: The Evolution of Public Relations

Sorrell, Martin
Rogers, Danny

Paperback

MarketingGeneral Sociology

Publisher Price: $38.99

ISBN10: 0749475099
ISBN13: 9780749475093
Publisher: Kogan Page
Published: Oct 27 2015
Pages: 232
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: English
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, Campaigns that Shook the World provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.

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