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C.O.R.E. Culture: Your "How To" Guide for Creating an Intentional Culture
Paperback
Publisher Price: $19.99
ISBN13: 9781969826948
Publisher: Freiling Agency, LLC
Published: Sep 1 2026
Pages: 170
Weight: 0.45
Height: 0.36 Width: 5.50 Depth: 8.50
Language: English
This book is going to deconstruct everything you think you know about building culture. We're going to strip away all the overthinking that's keeping you stuck. I'm going to give you a straightforward plan that removes every excuse you've been using to hit pause.
Most culture books tell you why culture matters. This one tells you what to do about it by 9 AM on Tuesday. Wendy Brand cuts through the posters and workshops to the one thing that actually builds culture: what leaders model and what they let slide. Her test for a real value, the one you'd hire for, fire for, and fight to protect, is the clearest filter I've seen for separating values that matter from values that just sound nice. Your people are counting on you to get this right. This book shows you how.
Garry Ridge, Chairman Emeritus, WD-40 Company & best-selling author of Any Dumb Ass Can Do It.
C.O.R.E. Culture is the guide every organisation needs when considering the culture they want and need. Wendy Brand has created a veritable culture cookbook, with clear and actionable advice which should be required reading for leaders at all levels.
Greg Morley, Senior HR Leader Disney, Hasbro and LVMH, Speaker and Author RALLY: A Guide to Building Resilience & BOND: Belonging and the Keys to Inclusion and Connection
The lessons in this book provide logic, experience, and most importantly, the plan to execute. In many years of helping hundreds of companies grow and seeing issues with culture and helping them fix those issues, this book represents the most comprehensive detail to help any business achieve a good, better, or great culture.
Erik Darmstetter, CEO, Office Furniture Liquidation and EO Board of Directors
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