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Business Project Management and Marketing: Mastering Business Markets
Hardcover
Series: Springer Texts in Business and Economics
ISBN13: 9783662485064
Publisher: Springer Nature
Published: Jan 18 2016
Pages: 399
Weight: 1.64
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
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