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Business Marketing Course 2e
Paperback
ISBN13: 9780470034507
Publisher: John Wiley & Sons
Published: Oct 1 2006
Pages: 288
Weight: 1.17
Height: 0.62 Width: 7.51 Depth: 9.20
Language: English
The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.
The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.
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