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Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
Hardcover
ISBN13: 9780195161380
Publisher: Oxford University Press
Published: Apr 8 2004
Pages: 227
Weight: 1.22
Height: 0.96 Width: 6.16 Depth: 9.46
Language: English
Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants.
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