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Building Brand Value the Playboy Way

Building Brand Value the Playboy Way

Hardcover

ManagementMarketing

ISBN10: 023057789X
ISBN13: 9780230577893
Publisher: Springer Nature
Published: Sep 16 2009
Pages: 188
Weight: 1.05
Height: 0.90 Width: 6.30 Depth: 9.30
Language: English
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

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