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Breaking Through: Implementing Customer Focus in Enterprises

Breaking Through: Implementing Customer Focus in Enterprises

Hardcover

Series: Bloomberg Professional Library

Business GeneralManagementMarketing

ISBN10: 1403935033
ISBN13: 9781403935038
Publisher: Palgrave MacMillan
Published: Jun 4 2004
Pages: 209
Weight: 1.03
Height: 0.71 Width: 6.44 Depth: 9.54
Language: English
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

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