Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brand Management by Using Special Marketing Strategies

Brand Management by Using Special Marketing Strategies

Hoffmann, Stefanie

Paperback

Marketing

ISBN10: 3639064488
ISBN13: 9783639064483
Publisher: Blues Kids Of Amer
Published: Jul 29 2008
Pages: 72
Weight: 0.24
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
Fashion is a billion - dollar industry which employs millions of people around the world, and today, more than ever, affects almost all consumers in society. Consumers often choose the brand matching to their own personality or the personality they would like to represent to others. People have a deep-seated tendency to evaluate themselves, their professional accomplishments, and their material well-being relative to others. To wear brand clothes can be used as status sym-bols. Clothing, especially fashionable apparel, often represents an im-portant symbolic consumption area for consumers. Thus, the more marketers know about the motives, attitudes, values and needs of consumers, the better able they will be to successfully market to them. The primary aim of this work was to identify and evaluate Brand Management and how companies build up a clearly defined brand image by product advertising, branding, and other marketing stra-tegies. Therefore it was also to investigate and analyse the consumer perception of clothing products according to their brand image.

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