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Brand Is Destiny: The Ultimate Bottom Line
Paperback
Publisher Price: $24.95
ISBN13: 9780974501741
Publisher: Mhr Enterprises
Published: Feb 7 2017
Pages: 198
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.
CEOs and entrepreneurs will learn why:
- Sears went from leader to loser
- IBM's revenues shrank 19 quarters in a row
- Apple's new spaceship HQ will kill its brand
- Unions impede the success of value-based healthcare
- Political correctness is a brand-killer
- Beauty is not in the eye of the beholder
- Trump almost lost the election
- Super Bowl advertising is a total waste of money
- Millennials are bad for business.
Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
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