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Brand Asset Management: Driving Profitable Growth Through Your Brands
Paperback
Series: Jossey-Bass Business & Management
Publisher Price: $19.95
ISBN13: 9780787963941
Publisher: Jossey-Bass
Published: Sep 27 2002
Pages: 288
Weight: 0.76
Height: 0.78 Width: 5.96 Depth: 9.04
Language: English
Ihre Marke jedoch ist einzigartig.
Dieses Buch zeigt Ihnen, wie Sie Ihre Marke vom Logo auf dem Briefkopf in die treibende Kraft verwandeln, die hinter Unternehmenswachstum, operativem Erfolg und langfristiger Rentabilität steht.
Autor Scott Davis ist ein erfahrener Brand Manager. Hier greift er auf seine bewährten Methoden zurück, die er in erfolgreichen Consulting- und Trainingsprogrammen entwickelt hat und gibt eine fundierte Einführung in die Markenstrategie.
Er stellt zwei erprobte Möglichkeiten vor, wie Sie den Wert Ihrer Marke ermitteln, ihn maximieren und ihn einsetzen, um Entwicklung, Vertrieb, Preisgestaltung und Marketing Ihrer Produkte und Dienstleistungen entscheidend zu verbessern.
Brand Asset Management - ein praktischer Leitfaden, der Ihnen genau zeigt, wie Sie Ihr Vorhaben in die Praxis umsetzen.
Mit einer Fülle umfassender Fallstudien und Arbeitsblättern.
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