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Big Data for Managers: Creating Value
Hardcover
ISBN13: 9781138593060
Publisher: Routledge
Published: Dec 12 2018
Pages: 174
Weight: 0.77
Height: 0.44 Width: 5.50 Depth: 8.50
Language: English
This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.
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