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Behavioral Strategic Management
Hardcover
ISBN13: 9781138292352
Publisher: Routledge
Published: Sep 21 2017
Pages: 254
Weight: 1.19
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organization's strengths and build their capabilities.
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